| Attribute | Detail |
|---|---|
| Format | Online, self-paced course |
| Level | Basic / Beginner |
| Duration | 2–3 Weeks |
| Certification | e-Certification |
| Fee | ₹199 / $20 |
| Tools | Social Media Analytics Engagement Metrics Sentiment Analysis Trend Analysis Data Insights |
About the Social Media Analytics: Introduction Course
The Social Media Analytics: Introduction course is a free, beginner-friendly self-paced program designed to help learners understand how data from social media platforms is analyzed to generate insights.
The course explains how businesses, organizations, and researchers use social media data to understand audience behavior, track trends, measure engagement, and improve decision-making. Learners will explore basic concepts such as metrics, sentiment analysis, trends, and performance tracking.
Program Highlights
• Free beginner-level social media analytics course
• Online self-paced learning format
• Simple explanation of social media data and insights
• Covers engagement metrics, trends, and sentiment basics
• Real-world examples from marketing and digital platforms
• Suitable for students and non-technical learners
• e-Certification upon successful completion
Course Curriculum
Module 1: Introduction to Social Media Analytics
- What is Social Media Analytics?
- Importance of Data in Social Platforms
- Types of Social Media Data
- Applications in Marketing and Research
Module 2: Understanding Social Media Metrics
- Likes, Shares, Comments, and Reach
- Engagement and Performance Metrics
- Audience Insights and Behavior
- Tracking Trends and Growth
Module 3: Basic Analytics Techniques
- Introduction to Sentiment Analysis
- Trend Analysis Concepts
- Content Performance Evaluation
- Simple Data Interpretation
Module 4: Applications of Social Media Analytics
- Marketing and Brand Analysis
- Customer Feedback and Opinion Mining
- Campaign Performance Tracking
- Social Media Strategy Basics
Module 5: Future Scope and Next Steps
- Role of AI in Social Media Analytics
- Career Opportunities in Digital Analytics
- Learning Path for Marketing and Data Analytics
- Mini Learning Activity / Concept-Based Practice
Tools, Techniques, or Platforms Covered
Social Media Analytics Engagement Metrics Sentiment Analysis Trend Analysis Data Insights
Real-World Applications
- Analyzing customer feedback and opinions
- Tracking brand performance on social media
- Measuring success of marketing campaigns
- Understanding audience behavior and trends
- Preparing for careers in digital marketing and analytics
Who Should Attend & Prerequisites
- This course is suitable for students, beginners, freshers, marketers, entrepreneurs, and professionals interested in social media data and digital analytics.
- It is also useful for learners from marketing, business, communication, management, and non-technical backgrounds.
Certification
