| Attribute | Detail |
|---|---|
| Format | Online, self-paced course |
| Level | Basic / Beginner |
| Duration | 2–3 Weeks |
| Certification | e-Certification |
| Fee | ₹199 / $20 |
| Tools | Marketing Analytics Customer Insights Performance Metrics Data Analysis Campaign Tracking |
About the Marketing Analytics: Introduction Course
The Marketing Analytics: Introduction course is a free, beginner-friendly self-paced program designed to help learners understand how data is used to analyze marketing performance and improve business strategies.
The course explains how marketers use data to understand customer behavior, measure campaign performance, track engagement, and optimize marketing decisions. Learners will explore key concepts such as metrics, customer insights, trends, and data-driven marketing strategies.
Program Highlights
• Free beginner-level marketing analytics course
• Online self-paced learning format
• Simple explanation of marketing data and insights
• Covers campaign analysis, customer behavior, and performance metrics
• Real-world examples from digital marketing and business
• Suitable for students and non-technical learners
• e-Certification upon successful completion
Course Curriculum
Module 1: Introduction to Marketing Analytics
- What is Marketing Analytics?
- Role of Data in Marketing
- Traditional vs Data-Driven Marketing
- Applications in Business and Digital Platforms
Module 2: Understanding Marketing Data
- Types of Marketing Data: Customer, Campaign, and Sales
- Key Metrics: CTR, Conversion Rate, and Engagement
- Customer Behavior and Insights
- Importance of Data Quality
Module 3: Basic Analytics Techniques
- Analyzing Campaign Performance
- Understanding Trends and Patterns
- Introduction to Customer Segmentation
- Simple Data Interpretation
Module 4: Applications of Marketing Analytics
- Digital Marketing and Social Media Analysis
- Customer Targeting and Personalization
- Campaign Optimization
- Business Decision-Making
Module 5: Future Scope and Next Steps
- AI in Marketing Analytics
- Career Opportunities in Marketing and Analytics
- Learning Path for Digital Marketing and Data Analytics
- Mini Learning Activity / Concept-Based Practice
Tools, Techniques, or Platforms Covered
Marketing Analytics Customer Insights Performance Metrics Data Analysis Campaign Tracking
Real-World Applications
- Analyzing marketing campaign performance
- Understanding customer behavior and preferences
- Improving targeting and personalization strategies
- Optimizing digital marketing efforts
- Supporting data-driven business growth
Who Should Attend & Prerequisites
- This course is suitable for students, beginners, marketers, entrepreneurs, and professionals interested in data-driven marketing.
- It is also useful for learners from marketing, business, management, communication, and non-technical backgrounds.
Certification
